Behind the Brand
Viverette Ties
Willie Viverette was born in Indianapolis, Indiana. From a kid, Willie has always strived for independence. With his mother being shot and killed while he was at the ripe age of 2, and not knowing who his father was until he was 26, Willie has always been on his own. Growing up was rough. He had to share clothes and get only what others didn’t want. As a kid, he vowed to always dress nice when he got older.
He has always had a love for fashion. Looking up to people like Dapper and Zanotti, a love for fashion was in his DNA. Willie was always big on accessories and could never find a fashionable bow tie to complete his look. This set him on a mission to design something that could appeal to the masses of people that wanted a better look also. With things being hard to find and resources being limited, this put him on a rode to design it from scratch and Viverette Ties was born. Willie sketched his name in stone when he created a high-quality hand crafted bowtie, complete with signature gold and silver towers on each side of the bow tie. Fast forward to today, Fashion cannot be discussed without his name being mentioned. Viverette Ties came from the love that a father has for his son. The towers on the bow ties represents the history and legacy of family. The origin of Viverette is French. It’s important to know and understand your history. The name Viverette is here to stay.